Monday, December 8, 2008

Marketing in Santa Fe

The Santa Fe Farmers Market continues a four-decade tradition of sharing fresh produce with local residents. Vendors offer an enormous array of chiles each fall, in addition to items that might appear in markets across the country. Santa Feans adore their chiles and often freeze them for use throughout the year.

But there's more to the fall market than chiles. Over 100 vendors sell miniature vegetables, fresh raspberries (this is their season in the Land of Enchantment), local chutneys and honey, goat's milk cheeses, and pistachios and pinon nuts. The market also sells chicos - corn roasted in a traditional adobe 'horno' oven, allowed to dry on a tin roof, and cooked so the kernels are chewy and nutty. Chicos frequently pair with frijoles (beans) or meat and chiles.

All vegetables, fruits and nursery plants at the Santa Fe Farmers Market are grown in northern New Mexico, and at least 80 percent of the ingredients and materials used to create craft items. In addition, all products sold by vendors are grown by the same vendors. No matter what time of year you visit Santa Fe, there's always something tasty and fresh available at the market.

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